In previous articles I have discussed that keywords are the foundation of attracting visitors to a website. In order to attract visitors you must know what parties who would be interested in your product or service are typing into a search engine. Only in very rare cases does a potentially interested party type in the exact name of a business or organization. If they know the name, they probably already have the web address.

So you must anticipate what a potentially interested party might type in when searching for an organization like the one being promoted by the website in question. You must also consider all of the possible variations, misspellings, and what traffic volume is associated with the keywords. You should probably also consider how much competition there is for particular keywords.

All of the major search engines provide pretty good keyword research tools, and there are a number of very good premium keyword research tools.

When I am doing keyword research for an organization, one of the first things I like to do is to examine the keywords being used by organizations in the same niche. This gives a very good starter list of keywords to examine for traffic volumes and competition.

When doing keyword research you should also be careful to choose the right type of keywords to optimize your site for.

I consider that there are three basic types of keywords.

1. Browsing keywords
2. Comparison keywords
3. Buying keywords

I hope that it is obvious that the type of keyword that you want focus on if possible are Buying keywords.

Examples are probably in order. If someone types “photography” as their search phrase, I would consider that a Browsing keyword. Typing in “digital camera” would fall into Comparison keywords category. Finally a search phrase like “Olympus Pen E-PL1 12.3 MP” would definitely qualify as a Buying keyword. I hope you can see the differences. We may find buyers in the Browsing and Comparison keywords categories but they will be a much smaller percentage and our conversion rates will suffer.

That does not mean that you should never try to get ranked for Browsing and Comparison keywords. You must simply be aware that your conversions will be lower and that these should not be your initial focus.

I get the following question from many of my customers: “How many keywords should I try to get ranked for?” The only answer I can give them is, stop expanding your keywords when you wish to stop getting new customers.

Of course, when starting with a new customer, you cannot efficiently try to rank for hundreds of keywords at once. So I sit down with my customer after having done some keyword research and we try to find a list of keywords which have adequate search volumes and relatively low competition. These are the first keywords to try to rank for. Ideally, we want to find keywords which are closely aligned with the customers niche as well. From this initial list of keywords, also select a domain name. Having a good Buying keyword in your domain name will help the site rank for that keyword instantly.

After achieving results with a few keywords, go back to the list and expand the keywords associated with the site. When results are achieved, repeat the process. If you can show good results with one or two new Buying keywords each month, in very short order you will see increased traffic to your website. You can then focus more on converting visitors to customers. i will address that in another article.

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1. Use this link to find the top 100 current top keywords: http://www.google.co.uk/trends/hottrends

2. Don’t be eager to optimise your main keywords first. Concentrate on ‘long tail’ keywords and see quick results and in doing this you’ll understand the procedure better for when you’re ready to tackle your main keywords.

3. A long tail keyword sample… First the main keyword – the atkins diet; and now the long tail keyword – the atkins diet 7 day plan.

3A. If and when you create a new web page, consider this… How many times do Google say that the key term is used. Do you want a very specific long tail keyword or phrase, such as, ‘car hire in benidorm’ with 250 searches a month; or do you want a long tail keyword phrase such as ‘car hire alicante airport’ with 3,700 searches per month. Generally to get to a holiday destination, they need to land at an airport first. Choosing the greater search potential, will long term increase your traffic.

4. INTERNAL LINKING STRATEGIES – Make sure that your most important pages are always linked from all of your other pages.

5. Search engines cannot read ‘flash graphics’ (or claim they can’t). As a consequence if you have a lot of flash graphics or as many call them ‘singing and dancing sites’ you’ll not get a good ranking unless it is equally supported with text.

6. Try and have at least 10 html pages amongst all the other permutations. Sites that solely depend on .php or .asp need to be extra vigilant with their seo optimization

7. There are two types of website optimisation types. Firstly there is ‘on-page’. This is everything you can do to tweak your website and webpages.

8. Secondly… there is ‘off-page’ – this is basically practical work you can do to create links coming back to your webpage or website.

9. These two obviously work alongside each other. They work 20% on page and 80% off page; although off page will bolster your search engine rankings the most.

10. Off page… may bolster your rankings more, but if you haven’t got the basic structure of your website right, the improvements in your website rankings will falter and fall back down the rankings. Type… link:www.yourchosenwebsite.com into the Google search and see how many backlinks any website has.

11. You can have a 1,000 web pages made up from a php script, but if you don’t have a basic 10 pages made up from html your website won’t get crawled very often by search engines.

12. The only web page that you don’t have a choice of name is the home page ‘index’.

13. Too much flash script on your website deters search engines from crawling your website.

14. How many websites have their entrance web page display like an endurance test? Web browser looking for information have little tolerance and will assume the rest of the site is the same and click away.

15. Try and make your entrance webpage open very fast. Not too many graphics and avoid flashing images.

16. Search Engines including Google can determine how long someone stays on your web pages. The longer they stay the better search engines choose to rank that page. 30 seconds is the first objective, anything beyond that and you’re likely to get ranked better.

17. When using internal linking to your website, most use /property.html styled links. It is preferable to use the full web address as <a href=”http://www.adwords-and-adsense.com/101-seo-tips-for-adsense.html”>. This helps in various search engines as they consider such links as a ‘valued link’ and add it their list on inbound links to your site.

18. How do you get your web form to send both an email to you as the ‘form owner’ on completion and an email to the customer who fills it in as well? See this free web form compiler: http://www.tectite.com/formmailpage.php

19. It is important to have a fast loading website… Try an avoid lots of images. The images you must have make sure they have been reduced in size. Try visiting http://www.gifwizard.com for more advice on adjusting images.

20. Anything on your webpage that is either bold, italic or underlined are seen as more significant than any other text. So if you use such techniques on text that doesn’t have importance then you’ll be sending out the wrong signals.

21. Improve the Google coverage and ranking of your site with a Google sitemap G-Mapper Free Google Sitemap Creator or see number 26

22. Search engines will often see your site as a text browser would. Test your site here! Delorie Lynx text viewer

23. Set up a 301 redirect to take traffic from your non-www address to your www address. See here for more info.

24. Create a custom 404 page so that even if someone encounters an error on your site, they are either re-directed or given an option to link elsewhere.

25. Have a Google Webmaster account… This will help to keep a check on crawling errors, so that you can put them right as soon as possible

26. Create an XML sitemap of your site and submit it to Google Webmaster.

27. Find quality and relevant blogs and leave a comment (with a link back to your site of course). Understand the difference between a ‘no follow’ link and a ‘do follow’ link. If the blog has ‘no follow’ links, the comment will not link back to your site. A ‘do follow’ link will.

28. Consider looking to leave comments on foreign blogs! They haven’t got around to realising the importance of leaking page rank.

29. Leaking page rank – this is where you have more links off your site than coming in. If you have links off your site make them “rel=external nofollow” in the html. This stops leaking page rank.

30. The BIG quick back link tactic at the moment is video blogs. You could get your site listed at the top of Google in 10 minutes.

31. Search engines don’t read javascript. So be careful how you use it. If you want your RSS Feeds to be read by the search engines avoid javascript feeds. Some of the very best feeds available are javascript; but if you use these the changeable content facility will not be utilised fully.

32. Contribute to related subject areas on Wikipedia.

33. Add a link to your site from within your eBay profile.

34. Make sure it’s easy for your users to subscribe to your RSS feed.

35. Submitting to a 1,000 Web Directories doesn’t work. Search and find those directories with a good page rank for their inner pages. Take time to submit to these.

36. “Link baiting” means writing some killer content that people will want to link to. Like a “101 SEO Tips for Adsense” list!

37. Google has about 60% of the search engine market, Yahoo 20% and MSN 10%. Use those percentages to determine the amount of time you spend optimising for each big search engine.

38. Download the Google Toolbar and check the PageRank of the sites that you would want to do a link exchange with. Try to only link with sites having a link pages of PR 3 or more.

39. It would appear as I talk to the un-initiated that Google’s Page Rank is their ultimate aim. Once they get a Google Page Rank they sit back and watch the traffic flow in. This is not the case.

40. Google Page Rank acknowledges the quality of your site; but doesn’t base your eventual Google position upon it.

41. A Google Page Rank is a ‘core value’; and will aid your eventual position… But should you not optimise your page properly or have fewer inbound links than a site with a lower page rank you’ll rank lower than them.

42. Page Rank is credibility personified, but no guarantees of ranking in the top 10.

43. The age of your site alone will give you a page rank; as this age implies longevity.

44. Write articles that pertain to your product or service. Allow people to reprint your articles on their website, in their e-zine, newsletter, magazine or ebooks. Include your resource box and the option for article reprints at the bottom of each article.

45. Do you have a knack for web design? Create some templates, graphics, etc. and upload them to your site. Then, allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site. Make sure that you include a link back to your site in the copyright notice as well and require them to keep your copyright notice in tact.

46. Create a MySpace account and use it to publisise your site.

47. Bookmark your site on Del.icio.us and if you’re really keen, add a Del.icio.us button to your homepage.

48. Create a Technorati account and “claim” your blog.

49. Submit your site to free, search engine friendly directories. An excellent list can be found at Info Vilesilencer.

50. Conduct a survey. This is an excellent way to generate offline publicity.

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Try any of these five tricks of Google search to help your SEO:

Here are five Google search tips

1. “Intitle:” / “allintitle:” try to start your query by using that with the label and follow with your keywords and see who is using good SEO, with the aim of these keywords in your title tag. Using only “intitle” show pages with title tags that contain any of the keywords you find, and “allintitle” will display only the pages with the title “tags” containing all the keywords. Doing your research with this tool will help you determine which is firmly targeting the keywords by using them in the title tag.
2. “Inanchor:” / “allinanchor:” In trying to find out what backlinks any particular page, there are several options. Google will not show all backlit, but the use of this label can help determine who is using the search keyword in the anchor text of backlinks. This can be used to find anchor both its own website through text and how does competition with the anchor text.
3. “Intext:” / allintext: “If you are trying to determine which pages in your search keywords in the page content more effectively, this is your brand. The results shown here are pages that use more words key objective in its content visible.
4. “Link:” This is another brand that you can use when doing backlink research. When you use this tag with a domain or a page full URL you can see which pages Google has listed that are attached to this page. Once again, Google does not show all backlinks, but it can give a quick overview of the backlinks for specific pages.
5. “Website:” This is a brand that is often lost their real value. When you use this tag and follow with a domain name, it will display all pages that Google bots have crawled. If, in addition, add keywords – displays only those pages within that domain that match the keyword query. This is an easy way to determine whether Google has cached a page or to find relevant information in a given field. You can even do a partial search this label to find all sites in a given class that match your query. For example, typing “site:. Edu will display all relevant results with only the domains with the extension. “Extension Education.”

The use of any (or all) of these labels can help you in your SEO pretty well. They are valuable tools for competition research and even measure their level of achievement.

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1. Make sure that you choose the relevant blog title. People and search engines need to know what your business is about now. You can have a clever pun for a title, but if you didn’t the relevant blog title it will make search engine be confuses and harm their SEO efforts.

2. Look for blogs in your field of ideas about what other people are doing and what kind of competition that is against. Look where the bar is set and his superior.

3. Think of a large group of ideas and start writing up the titles. You can create a lot of new posts with titles of their ideas and save them to return later.

4. Remember to keep your profile information and pop in a beautiful photo – blog readers like to see that the boy is behind everything that wisdom

5. Do some research. If you have a lot of brainstorming titles, with questions before them now is the time to start answering them.

6. Allowing all comments. Readers can give more ideas on entries and comments are priceless, so you have to say.

7. Includes useful links to other websites or blogs people can enjoy is useful for surfers, but remember to go easy on all Adsense. You may be tempted to include a lot of ads based on the blog, but let your writing by showing incredible – a blog is not a classified document!

Finally, some ideas for the blog entries:

• Respond your customers or readers questions
• Forward-looking information or comments on recent events
• “Discuss the news on recent developments and relevant to their sector
• Information on where readers can access more than reading, training, information and freebies
• Updates by law or regulation changes in their industry and how they will affect readers
• Assistance in solving common problems
• Council-user product, maintenance tips, products and market new products
• New ways of using existing products or ideas
• Remember the mistakes you have made in the past and learn how to avoid

Now, Happy blogging!

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Every one who uses Google has realized by now that can change the background image on Google.com and set it as something you’d like. Today, although people are finding a surprise, if what ever that they set a picture or not, background image of Google has changed!

As for the absolute disaster of a background image in the photo above, not only just weird, but what really makes very hard Google.com, what the hell is that it should be? … Then, here are some solutions to avoid this photo fiasco Google.

Use SSL of Google instead of regular Google

Google SSL is the same as the regular Google.com, except that all data sent between the browser and Google are encrypted via SSL connection (https in the note of the URL). As of this writing, Google does not have the custom wallpaper SSL.

Remove the background image changing Google

If you are determined to use Google.com and you just do not want images custom background, well, a white suit!

• Click the Add button background image “in the bottom of Google.com
• Select “Writing” from the list on the left of the popup window
• Go to the bottom of the list and select the white color

Consider the random background changes Google Image loco will stop moving on their own within 24 hours (supposedly).

Use a Google search on foreign

Try Google.co.uk if you are a native English speaker, as of this writing Google Local sites outside the U.S. background images do not contain strange.

To remove or custom google background

From June 11 onwards should be able to simply click on the “background image” Delete “at the bottom of Google.com and everything will be the same.

I’ve always preferred the minimalist style of Google, but I’m happy with the background image to put on my personalized homepage.

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And here, I will help you to get cheap web hosting service from webhosting.uk.com. Here you can see and choosing web hosting services like what which want you choose. May be you’re thinking to find any place to get best dedicated server or cloud hosting. And congratulation, you’ve found it from webhosting.uk.com. Because all of these offers cannot be found anywhere. What are you waiting for? Do you want lose your website visitor tomorrow? Or want to build website with free domain and highest traffic bandwidth? Webhosting.uk.com is the best answer.

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With the increasing influence and change of marketing focus to Internet, we have the usual unsavoury characters arriving on the scene. Where there is money, there is a scam. SMEs are particularly vulnerable to this as most do not have the resources, the time or the knowledge to distinguish a genuine SEO company from the fraudsters.

Let us start at the beginning and explain to the uninitiated what SEO (Search Engine Optimisation) is. Search Engines use a technology known as ’spiders’ to seek out websites, making a record of the website content and then using their unique algorithm to judge whether or not the content of the website is relevant to the search phrase requested by a web user. Each search engine uses a different algorithm, putting different emphasis and weighting on different factors such as content, word density, meta-tags, usability, together with a range of qualitative and quantitative measurement matrices.

Search Engine Optimisation is a method which improves the visibility of a website within the results pages of free search tools such as Google, Yahoo!, MSN, AOL and so on, by strict compliance to the search engine’s algorithm. SEO actions should enhance the relevance of your website for your chosen keywords/keyphrases, improve usability and therefore increase the relevant traffic to your website.

Here are the telltale signs that should send the alarm bells ringing in your head and therefore avoid falling for one of the many scams that is plaguing SEO industry.

SEO Company Trick number 1.

‘We have a last dedicated (reserved) slot left on the 1st page of Google!’

Don’t just take my word for it; here is what Google says on their website on this claim:

” Google never sells better ranking in our search results…Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they “control” other search engines and can place themselves in the slot of their choice…be sure to ask any SEO you’re considering which fees go toward permanent inclusion and which apply toward temporary advertising.

Google’s own website tells you loud and clear that there are no reserved places for any organisation on their first page. First page organic slot is earned by satisfying the complex algorithm that Google uses to judge whether your website content is the most relevant to the search term. There is no magic wand to achieve this other than being relevant!

The second opportunity for you to be on the first page is presented by Pay-per-Click (PPC). Google’s paid results appear on the right & top of the page, which are clearly marked as “Sponsored Links”. For those who are not familiar with how PPC works, let me demystify it. The highest bidder gets on the top of the page, with the 2nd highest on the 2nd place and so on. To take part in this live auction you have to have an AdWord account, specify the terms you want to bid, and then set the maximum bid you are willing to pay for a click. Google does the rest for you. You can set daily budget for your bidding but in essence you are signing a blank cheque to Google.

So part of this plan is the unscrupulous SEO Company will take a monthly fee from you for so the called ‘management’ of your PPC. They take a cut from the fees paid to Google, so in effect not all the money you pay for your PPC ends up being used for advertising as a percentage of your money goes on feeding the SEO Company’s bank account!

Let us just work this out by some simple mathematics and see how much this can really cost you. Let’s say you are targeting 5 keywords/keyphrases with each averaging €1-€1.50 per click. Now assume that you have picked 5 popular keyphrases (why would you pick unpopular ones?!), which each generate 1000 hits per week, with your click conversion ratio of 3% giving you 150 clicks per day. This means minimum of 600 clicks per month, translating to a bill of €600-€900 per month (gulp!). That is a whopping €7,200 or €10,800 per annum at the top end. No wonder Google has announced record profits! Now do you see how the offer of getting you on their ‘allocated’ slot can cost you well over their claimed €150 per month? Remember this is before they take their 30% cut from your expenditure!

SEO Company Trick number 2

‘We are a Google Reseller and have preferential slot for our clients that guarantees your page 1 placement’.

Here is a direct quotation from Google’s Public website:

“Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google.”

This is as clear as a day and is directly from Google telling you there are no ‘preferential’ or ’special relationships’ with any company. Your website appears on the organic search on its merit or you will pay to appear on PPC. There is no 3rd way.

SEO Company Trick number 3

‘We can guarantee your first page appearance’

Once again the answer is the wind my friend, or should I say Google website:

“No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.”

There is no explanation necessary here, so thank you Google for saving my typing fingers!

SEO Company Trick number 4

‘Our methods are secret and we do not tell anyone how we do our job’

Well there may be some truth in that but lets face it, if they cannot explain to you what they are doing and why they are doing it, you should not allow anyone near your website. We can accept that as a commercial business a SEO Company can not be expected to disclose to the client exactly what you are going to do. This sounds like free consultancy to most of us, but they can at least give a broad-brush explanation such as the areas they will look at, the areas they will rewrite, the general approach they take in addressing your website issues, etc. As Google rightly advises:

“Ultimately, you are responsible for the actions of any companies you hire, so it’s best to be sure you know exactly how they intend to “help” you. If an SEO has FTP access to your server, they should be willing to explain all the changes they are making to your site.”

Couldn’t put it better myself! This is your website, your company’s image and your company’s reputation. You have a god-given right to know what is going on your website!

At Cognisant Associates we provide clean, clear and concise SEO services. We fully explain our practices, have a clear Service Level Agreement, and provide you with monthly reports (or quarterly depending on your contract) that explain our actions, results, website performance and our action plan for the next period. We do not use unethical methods or practices that are considered to be ‘black hat tricks’ within the industry, and we comply fully with Google’s guidelines. Contact us to see what we can do for you.

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Although large petrol mowers are available, if you have a very large yard, you might want to read our guide to ride the lawn mower and a tractor that is not covered here. We will discuss about mountfield. Because i’ve buy and feel proof quality from here. Mountfield lawnmowers famous for its quality and reliability of these lawn mowers, lawn tractors and garden equipment. Do you much know about mountfield? Mountfield name has been associated with lawn mowers, garden tractors, mowers and ride for more than 30 years. I also get best service and get cheap price here. It’s the best lawnmowers.

Mountfield Mowers buy with confidence knowing that you buy a proven product at a competitive price; with after sales support you would expect the leading manufacturers and distributors. All mountfield petrol lawnmowers garden machinery delivered fully assembled and ready for use and pre-inspected by your dealer. When you buy a mower, Mountfield lawnmowers is the right choice as a quality machine that will provide you with durable while working.

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This increase in use by many users means that to succeed at use of AdWords requires more stringent use of it. Knowing what not to do is just as important as knowing how to use it properly. Being careful with AdWords is worthwhile, to keep a solid ROI when using this tool.

There are some elements of AdWords to be cautious with – here are 6 mistakes you should avoid making when using Google’s PPC tool:

1. Create only one ad group for various keywords

It’s very tempting to just put all your keywords into one campaign and one ad group. However, this will only keep it difficult to target your keywords with the ads you use, since you’ll be trying to target multiple variations on keywords.

The best thing to do is create separate ad groups for each set of keywords. This way you can make unique ads that fit the keywords well, and stay relevant.

2. Make only one ad for your ad groups

You need to have an ad in place to communicate with the people searching for your keywords. However, having only one means you will never know for sure if it can be improved upon.

A better approach is to create at least two ads, this way you can see which ad performs better, keep it, and then revise the other ad. This is called “split testing” and is commonly used by professional AdWords users.

3. Leave all networks active for your campaigns

By default AdWords uses both a search network and a content network. However, leaving the content network active can make it more difficult to focus on pure keyword marketing through the search engines. Google is improving this, but even now it’s better to unselect the Content Network inside your Campaign Settings.

The Content Network is the placing of ads on websites instead of in the search results, and is a different advertising approach. If this is something that you want to do in addition to the Search Network, it’s best to create a separate campaign for the Content Network. This way you can adjust your keywords to be much more targeted for this style of advertising, and you can track each more easily.

4. Use only broad match keywords

When entering keywords into AdWords, the default listing for all keywords is “broad match”. To get more specific, place double quotes around your keywords to get “phrase match” (which will match all keywords that contain that phrase) and double square brackets to get “exact match” (which will match only searches that contain that exact keyword phrase, nothing more, nothing less).

When you use only broad match, your ads will show to a much broader range of keywords, in many cases keywords you would not specifically choose to advertise for. By using phrase and exact match, you can have much tighter control over what keywords will prompt your ad to show.

5. Never use negative keywords

Even though most AdWords users have heard of negative keywords, many don’t realize the power they contain. By using the negative keyword properly you can reduce your expenses on keywords you’re not targeting to a very large degree.

To use it, put a hyphen in front of any keyword you do not want your ad to show. This can also work with phrase and exact match keywords. For example: -keyword, -”two keywords”, and -[exact keyword] will all work to ensure that those particular keywords will never bring up your ad.

Often a word such as “free” will get a large amount of traffic that is not converting, and can cause a lot of unnecessary expenditure. By placing it as a negative keyword you can cut a lot of cost.

6. Don’t track conversions

Conversion tracking is a way to optimize your AdWords campaigns heavily. For example, if you want to keep the keywords that bring in the most opt-ins for your site, set up conversion tracking for your opt-in, to track how many people land on the “thank you for signing up” page.

When you do this you’ll be able to see specifically which keywords are bringing these conversions, and you’ll be able to drop keywords that don’t convert and expand on keywords that do. Not doing conversion tracking means you will never know which of your keywords are bringing the best results.

Making any of these Adwords mistakes can often cause a heavy loss of advertising expenses or an inability to improve well upon your PPC campaigns. Being careful about not making these mistakes can help improve your AdWords campaign (or campaigns), and it will increase conversions and make your spending more effective.

copied from http://www.quickonlinetips.com/archives/2010/05/google-adwords-mistakes/

Top Google AdWords Mistakes to Avoid is a post from: Blogging and Sharing

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